Search Engine Optimization is the web technique of strategically coding title tags, keywords, alt tags, site maps, text links, and web pages to positively increase the rankings in Google or Yahoo of a particular website for a specific keyword or phrase. SEO is typically more expensive than SEM because you pay monthly with no guaranteed results as opposed to Google PPC or Google Pay Per Click.

Google Search Engine Optimization is the most popular niche of SEO, because Google controls the majority of the worldwide share of online search. Yahoo and Bing are the runner-ups behind Google in terms of search share, but the comparison is so very skewed that Google SEO services produce exponentially more visitors than Yahoo SEO and Bing SEO.

SEO is different than Google Search Marketing or Yahoo Search Engine Marketing because SEO impacts the left column of Google where the majority of visitors end up clicking. Approximately 10-12% of visitors will click on a Google Ad when the search results page for a search attempt loads, whereas 88-90% will click on the organic Google results. To increase your organic Google rankings, contact a reliable SEO firm who can get you a quote on your desired keywords and rankings.