One of the most common question website owners have when embarking on an internet marketing campaign usually sounds something like ‘Which should I do Google SEO or Google SEM?’ It’s a tough question to answer in a few words, but if you take the time to analyze the pros and cons of each you can at least understand the differences and plan your attack.

Google search engine optimization is typically more expensive than Google Search Marketing and Yahoo Search Engine Marketing combined… and some. This is definitely one of the drawbacks to SEO vs SEM. Search Engine Optimization usually takes time, 3-6 months minimum before results can be seen and felt. On the other hand, each visitor you drive with Google Pay Per Click using Google Search Engine Marketing is cheap, pennies!

However, the long-term benefits of SEM are not there as they are with Search Engine Optimisation, whereas having solid SEO rankings can offer tons of free traffic down the road on a daily basis. It’s a bigger investment indeed, but it’s a long-term investment rather than paying for each customer who clicks your ad through Google Adwords. The proper technique, in my opinion, is to drive traffic with a healthy blend of SEO and SEM, justifying your distribution breakdown based on your short term and long term goals.

Ever wondered what in the world the difference between the acronyms PPC and CPC are? Well, to set things straight let’s start off with what the letters stand for and get into meaning next.

PPC stands for Pay Per Click and CPC stands for Cost Per Click. Both terms are important Google search marketing jargon, so it’s good to know when one is more appropriate than the other. In this case, PPC would mean a search engine pay per click ad system for the user. CPC would means the cost per click that the user bids on a keyword or phrase in the ad system.

For example, say Ryan is launching a Google Search Engine Marketing campaign for the keyword ‘Google SEO‘ in Google Adwords. Google Adwords itself would be the PPC ad system used. Google Adwords enables Ryan to pay per click on keywords. If Ryan bids $.69 on this particular keyword and is awarded an advertisement as a result, his ad will eventually get a click. The CPC, or cost per click, will then be 69 cents…

I hear these two getting confused, mixed-up, and grossly misused on a regular basis. It kind of reminds me of the newbie mixup with the meanings of SEO and SEM…

With so many businesses unfamiliar with Google Search Marketing, it wouldn’t surprise me if over half the people who recently received a free $100 voucher through Google Adwords had no idea what to do with it!

Good news guys, in case you’re reading this and you saved that coupon. In order to increase awareness of the power of Adwords, Google decided to market $100 test vouchers to new users who are interested in trying $100 in free Google search engine marketing.

It really is a cool promotion that is ultimately going to turn thousands of new business owners into true believers in the power of Google. Using this coupon, website owners can choose their Cost Per Click and Keywords to compete for. Once your budget has run dry, continued use is optional.

Ever wondered where those advertisements on the right hand side of Google came from? Google Search Marketing is the reason for those ads, and millions of Americans are using Google Search Engine Marketing to drive thousands of customers to their business via their website.